Winning by the Numbers
North Yard Analytics advises teams, leagues and media on turning statistical insight into better decisions, building on the expertise already in the room.
Start a conversationWhat is NYA?
North Yard Analytics is the vehicle for Dan Altman's consulting on soccer and other professional sports. NYA has helped teams achieve their goals in the English Premier League, Major League Soccer, UEFA Champions League, UEFA Europa League, FA Women's Super League, Olympic Games, and other competitions around the world.
How we advise
NYA mixes ideas from economics, mathematics, physics, biology and statistics. We specialize in non-parametric analysis and Bayesian forecasting, and tailor every engagement to each client's needs and data sources.
Philosophy
NYA's guiding maxim is that data mean little without theory. Analytics should complement, not substitute for, traditional analysis of sports, and our principles are designed to maximize the consistency and long-term value of every metric.
Domain knowledge first
Insight comes from pairing data with sound ideas.Complement and empower
We build on the expertise clients already have.Tailored
Methods are fitted to your questions and your data.Read an introduction to NYA's work or the ten traits of ideal soccer metrics.
Let's talk
Tell us about your club, league or project. Submitting opens a pre-filled email to NYA.